
A brighter tomorrow with every Bite

DISTRIBUTOR
TRAINING & SUPPORT
GOODNESS GROWS
FURTHER
What if Zespri distributors could access valuable Zespri knowledge?
Placing critical brand, product, category and sales knowledge in the hands of every distributor. Wherever they are.
THE CHALLENGE
Zespri has a lot of knowledge. But that knowledge doesn't always reach the distributor.
There's a gap between what Zespri's sales teams know and how well distributors understand and represent Zespri when engaging with retailers.

ZESPRI
Brand, product, category & sales knowledge
DISTRIBUTOR
Different markets, different languages, different needs
RETAILER
Shoppers, sales and growth
THE OPPORTUNITY
Turn Zespri knowledge into distributor capability.
Use existing Zespri content to deliver practical, AI-enabled training and support that helps distributors sell more to retailers, merchandise effectively and represent Zespri with confidence - across markets and languages.
Product knowledge
Selling to retailers
Merchandising & execution
Scalable across markets & languages
SEE IT IN ACTION
Three 30-second training videos.
Grounded in real Zespri knowledge. Short, practical and built for the moment.
Sell benefits
Connect Zespri to what matters most to your retailer.
Stand out in-store
Practical tips to help you drive better visibility and sales.
The Zespri story
A simple guide to our varieties and what makes them special.
THEN TAKE IT FURTHER
What if distributors could just ask?
Meet the Zespri Distributor Coach.
An interactive AI coach that gives instant, practical answers - grounded in Zespri's real knowledge.
A couple of questions you could ask
ONE ZESPRI KNOWLEDGE BASE.
Training, answers and support - wherever your distributors operate.
Training & video
AI coach
Multilingual support
Better equipped distributors

Goodness goes further together.

Goodness grows further.
HEALTHY PEOPLE. HEALTHY PLANET.
DEMO PREPARED BY:
© CB4
© ENGAGE
